I collaborated with a team of four to create a warm, vibrant brand identity for Mee Dee, a Thai restaurant whose name translates to “good noodles.” Inspired by Thai cultural emblems—especially the elephant, a symbol of wisdom, protection, and good fortune—we built a visual system rooted in hospitality and care, using rich, lively color and expressive illustration. The brand book defines photography (combining sourced and original imagery), social, and illustration styles, alongside AI-assisted packaging and spatial mockups and an embossed menu; my focus was executing the menu, establishing illustration rules, and designing spatial layouts using generative AI.